Jun 12, 2025 5:37:40 AM Jayden Walker 2 min read
From Spotlight to Stakeholder: Why the Smartest People in Sports Are Buying In
By Jayden Walker
The game has changed.
Sport isn’t just about who wins on the field it’s about who holds the pen off it.
This week alone, we’ve seen:
-
Ryan Reynolds & Hugh Jackman dive into SailGP ownership
-
Tech leaders from YouTube, Dropbox, Adobe, and ICONIQ Capital invest in Major League Cricket’s San Francisco Unicorns
These aren’t fans they’re strategic operators.
They’re not buying jerseys they’re buying futures.
🎯 What does it signal?
Niche sports are getting the F1 treatment mainstream visibility, global reach, and celebrity-backed momentum.
Meanwhile, communities (like Indian-American cricket fans) are creating viable commercial ecosystems that brands can't ignore.
This isn’t just investment. It’s vision.
Ownership equals control and legacy.
At UNITE, we exist to equip athletically-minded people to play this game with strategy.
If you're a current or former athlete, ask yourself:
🧠 Are you building your brand equity like a pro?
💼 Are you owning the game or still being used by it?
Because here's the new scoreboard:
Influence = leverage
Leverage = equity
Equity = freedom
Let’s build brands that own their story, their playbook, and their future.
Let’s UNITE the dream.
