Jessica Borg - Brand Ballerz Case Study

🧠 BRAND BALLERZ CASE STUDY

Athlete: Jessica Borg

Founder of NEEXT | Former Elite Athlete | Brand Ballerz Alumni

🔙 THE BACKSTORY

Jessica Borg had retired from elite sport—but she wasn’t done competing. Her next arena? Business. With a head full of ideas and a heart set on helping others, she joined Brand Ballerz not for a done-for-you service, but to do it herself—on her terms.

🎯 THE GOAL

Jessica didn’t want to wait for someone to build her brand. She wanted to understand it, own it, and launch it. Her mission was clear: build a purpose-driven platform that supported athletes transitioning into life after sport. That platform became NEEXT.

🛠️ THE PROCESS

Jessica rolled up her sleeves and used the Brand Ballerz online modules, tools, and workbooks to build out her brand step by step. She tackled:

• Her Brand Identity Blueprint

• Audience avatar + purpose statement

• Logo moodboard + brand tone

• Product and service mapping for NEEXT

Each month, she showed up to the group coaching calls—not for hand-holding, but for strategy, accountability, and that boost of clarity every founder needs. The community kept her moving forward.

🚀 THE OUTCOME

• ✅ NEEXT was born—Jessica launched a brand that lives and breathes her values

• 📈 She booked her first speaking gigs and clients within 60 days

• 💬 She’s now mentoring athletes and running workshops through NEEXT

• 💡 And she did it all herself—with Brand Ballerz tools and community as her pit crew

💬 JESSICA’S WORDS

“I didn’t want someone to do it for me—I wanted to learn how to build it myself. The Brand Ballerz course gave me the playbook. The monthly calls kept me sharp and accountable. And now I’ve got a brand and business that feels 100% me.”

🧠 TAKEAWAY

You don’t need to wait to get discovered. You need the right blueprint, a bit of guidance, and the courage to back yourself like you did on the field. Jess did—and now NEEXT is making noise off it.