Before UNITE had a playbook, a portfolio, or even a logo there was Victor Radley.
The man. The myth. The bloke in the headgear inflicting pain on and off the field. But what happens when the game ends? When the siren stops, and you're left with nothing but your name?
You build something bigger.
That’s where we came in.
Victor didn’t ask for a brand. He was one.
The Inflictor wasn’t cooked up in a marketing meeting. It was stitched into the fabric of the NRL, born from his on-field ferocity and cult-like following. We saw the opportunity to take that energy, bottle it up and sell it.
Not to corporations. To the fans.
Because The Inflictor wasn’t just a nickname. It was a business waiting to happen.
We didn’t build a merch line we built a movement.
✅ Bold identity
✅ Limited-edition drops
✅ Sharp, minimal designs that felt as raw as his game
✅ Fan-focused storytelling that made people want to wear it
From oversized tees and dad caps to kidswear, the merch reflected the man—loud, gritty, unapologetic. It gave fans a way to connect beyond game day.
And it gave Victor a new lane of income he controls.
Let’s break it down:
Low initial investment
Short runs, high quality
Instant sellouts (scarcity breeds hype)
Full control over pricing, data, and brand voice
Integrated email + SMS marketing
Story-driven product pages (not just slapped-up images)
No paid ads needed—Victor’s following + footy teammates created free, high-converting UGC
Short reels, banter, and BTS edits fueled engagement
Victor owns the brand
UNITE handles the build, ops, and growth in exchange for a revenue share
No agents, no licenses, no middlemen—just athlete-led equity
Event collabs (Origin drops, milestone games)
Limited collabs with other athlete brands
Future Inflictor Membership for exclusive drops + community perks
Look, we didn’t get everything right. Here’s the real talk:
People didn’t buy a shirt. They bought what The Inflictor meant. Identity > Inventory.
You need loyalty. 100 true fans > 100K passive ones. Victor had cult status, and we leveraged that.
If I had my time again, I’d build anticipation like a sneaker drop. Tease, drip, hint, engage—then drop.
The hype was there. The backend? Not as smooth. Shipping delays, missed restocks… never again. We’ve now automated fulfilment and brought in a team to scale it cleanly.
No one else could’ve told this story like we did. By keeping control, we kept speed, margins, and mission aligned.
Building Company – His construction company, laying bricks and a foundation for a legacy beyond the game. Tradie mentality, boss ownership.
Salty Pigs 9s – A social footy team that’s become a lifestyle brand. Think Bondi energy meets backyard farm biffs. Fast footy, good merch, big vibes.
Victor Radley is living proof of what happens when an athlete takes control of their narrative.
At UNITE, we don't manage talent we amplify legacies. We build products, strategies, and platforms around athletes who are ready to own their impact.
And now, we’re doing it for the next wave.
If you’re an athlete sitting on a story, a following, and a bit of chaos let’s build your version of The Inflictor.