
Building Your Brand
Athlete Brand Ballerz Timeline: From Brand to Business
• Week 1–2: Brand Discovery
→ Define your story, niche, and audience
• Week 3–4: Build Your Brand
→ Set up socials, style, tone, and content plan
• Week 5–6: Grow Your Audience
→ Launch content, connect with fans, build momentum
• Week 7–8: Monetisation Strategy Call
→ Choose your path: Product, Dropship, Investment, Affiliate, or Sponsorship
• Week 9–12: Launch or Partner
→ Start building or partner with brands aligned to you
• Ongoing: Scale & Grow
→ We manage, support, and grow your brand + business
Monetise your Brand and Audience!
Level 5: Create Your Own Product or Service - High effort, high ownership
Examples for Athletes: •Launch a training program or coaching service • Start a niche apparel brand (like The Inflictor or Bash Bros) •Offer personal brand consulting to younger players • Host local clinics or camps under your name
Level 4: White Label / Dropship - Medium effort, medium ownership
Examples for Athletes: •Use a print-on-demand store to sell branded merch • Sell supplements, recovery tools, or gym accessories with your brand on them • Dropship travel kits or sports bags targeted to your fanbase
Level 3: Investment (Time, Capital, Brand) - Smart money, leverage reputation
Examples for Athletes: •Buy into a local gym or performance center and be the face of it •Invest in a podcast/media company and co-host it •Partner in a hospitality business (like cafes or bars) using your name for brand recognition •Put capital or sweat equity into a startup targeting your audience
Level 2: Affiliate - Low effort, commission-based
Examples for Athletes: •Promote fitness tech, supplements, or recovery gear and get paid per sale •Partner with sportswear brands and earn affiliate revenue from promo codes •Share discount links to athlete-friendly services (apps, platforms, tools)
Level 1: Sponsorships - Minimal effort, built on audience trust
Examples for Athletes: •Sign deals with clothing, energy drink, or travel brands •Get paid for branded content or UGC on social media •Be a brand ambassador at events, appearances, or campaigns