Unite is a multi-faceted business that helps athletes build and monetize their personal brands. It includes four divisions:

• Unite Agency (social media management, branding, web design)

• Unite Active (merchandise and apparel for athletes and sports teams)

• Unite Advisory (financial management, investments, and legal services)

• Unite Athlete (contract negotiation and athlete management)

Unite provides end-to-end brand management, from social media strategy and content creation to sponsorship deals, merchandise drops, and financial planning. We ensure athletes maximise their commercial value both on and off the field.

Unite was founded by Jayden Walker, Jeremy Latimore & Luke Lewis former athletes turned brand and business strategist. Their expertise in athlete branding and business, combined with a strong industry network, helps athletes unlock new revenue streams.

While Unite specialises in athlete branding, we also work with sports-related businesses, influencers, and personalities looking to enhance their digital presence, launch merchandise, or secure brand partnerships.

Whether you’re an athlete, brand, or business, you can contact Unite via email, social media, or our website. We offer different service tiers, from one-off branding projects to full-scale management.