Go Back Up
Group 112
03

We equip athletically-minded people with the right tools to leverage their natural potential into life-changing success.
Next Section

Our Founders

image7 1

Jayden

Mask group0

Walker

"
You are who you choose to be.
"
Jayden
Walker

Jeremy

Mask group

Latimore

"
Embrace the journey, while striving for the destination.
"
Jeremy
Latimore

Luke

Mask group1

Lewis

"
Be happy with what you have, while working for what you want.
"
Luke
Lewis
Our vision is to create an environment where athletes can leverage their talents and identities, ensuring they have a say in shaping their careers and personal brands.
alanaBanner-4-1

Our Story

Our journey began in 2022 after a thriving collaboration with Sydney Roosters NRL star Victor “The Inflictor” Radley.

The momentum gained speed as we worked with history-making NRL champions Penrith Panthers in 2023 when they won their third straight Grand Final.

Then, in 2024, we became the apparel partners for the Nines Premier League (viewed by over a million people). This put us on the map and paved the way for us to merge with LCI Sports, a renowned wealth advisory firm for athletes in Australia. With that, UNITE was born.

We are here to help athletes take ownership of their brand (UNITE Athlete). To help them maximise their impact and show the world what they can do (UNITE Agency). To build brands and apparel that their fans proudly wear (UNITE Active). And to advise them on building their brands and future (UNITE Advisory).

We are here to revolutionise the sports industry and flip it on its head by handing control back to athletically minded people who feel like they don’t have ownership of their brand.

© 2024 UNITE. All rights reserved.